Prior to that, he worked at the Atlantic. If Reels was a true TikTok competitor, using years and years of collected Instagram and Facebook data to create a truly uncanny feed, it would be frightening.

If the company spins Reels out into a standalone app for short-form videos, it could create an opportunity for Instagram to highlight its other features. Earlier this year, Instagram started ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson ...