In addition to the verified badge, the Facebook and Instagram verification subscription will give users increased visibility, protection from impersonation, and prioritized customer support.

The verification badge — the blue checkmark — on Instagram serves to confirm the account's authenticity and let followers know that it is in fact the real public figure that they want to follow.

What Meta verified badge offers Mark Zuckerberg said that ... They should have prior experience using Facebook or Instagram, be 18 years old or older, and provide a government-issued ID that ...