An infographic (below) covers key findings from the research related to CMOs at B2B companies. Specifically, it looks at how marketing leadership titles are changing and where B2B CMOs are focusing ...

The social media manager role revolves around managing social media channels on a daily basis, but the work has bled over into other marketing areas as well. For example, in that social media ...

No matter how detailed and complete a project plan may be for any project, confusion or omission of participant roles and responsibilities will cause major problems. Enter the RACI matrix.