Additionally, the company's target audience may be very niche, making it difficult to reach potential customers through mass marketing efforts. This is where inbound marketing comes in.

Only a few equally understand the process and value of inbound marketing, for pulling customers to your brand. In my experience, it's the fastest way to create trust and authenticity in this age ...

Steenburgh, Thomas J., and Jill Avery. "HubSpot: Inbound Marketing and Web 2.0 (TN)." Harvard Business School Teaching Note 510-043, September 2009.

“We are a pull product and so the first thing we decided on was to have an inbound marketing system in place, not field or event marketing. We are not looking to sell to our clients, we fulfil ...

Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.) ...