Known as the "Snow King," the mascot is a snowman adorned with a crown. As Fast Company describes him, he is "pleasantly round, wears a red cape, and holds an ice cream cone on a stick like a ...

The storefront's most prominent visual was the brand's "Snow King" mascot — a snowman wearing a crown. The cheapest item at the store was the Signature King Cone ice cream, which cost 1.50 Singapore ...