Pogosova will be driving the country’s commercial agenda to develop IKEA India’s position in the market, grow the customer base and secure a seamless & positive customer experience ...

The retailer flips its global strategy in India, launching online-first to tap into digital-savvy shoppers and decode evolving consumer preferences.

With a clever twist, each billboard ends with the tantalizing line, “ikea.india is typing...,” leaving viewers anticipating the brand's next move.

India has emerged as one of biggest growth markets for Swedish home furnishings retailer Ikea, as it expands its presence in the country. Despite a global slowdown in the home furnishings market, Ikea ...