Apple’s “1984" Macintosh commercial aired during the Super Bowl that year and is still considered one of the best commercials ...

The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel.

Although “1984” became a cultural phenomenon and a watershed moment for product launches, Apple’s Board of Directors was against it from the start. Here’s how the legendary ad almost didn ...

A few hours ago, Apple and IBM announced that they were partnering up with each other to “transform enterprise mobility”. The partnership will bring new enterprise solutions to iOS including native ...

While Apple is known for constantly thinking ahead in terms of the consumer, the brand will put a bigger focus on enterprise through a new collaboration with IBM, with both companies hoping to ...

Why Steve Jobs’s ad guru is wrong when he says that Apple ads have lost their edge Ken Segall, the genius behind the "Think Different" campaign says that Apple's current ads are boring now.

Discovery spent $1.1 million, Disney spent under $550,000, Lionsgate spent less than $230,000, and IBM allocated under $2,000, the report read. More notably, Apple has now also continued its X ad ...