A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional ...

The first step in understanding your buyers is creating what's called a buyer persona. Once you have the persona complete, you can apply it to your blog and create what I call a 'blog persona'—a ...

How is developing personas relevant in an account-based marketing approach? How does one go about creating personas and what next steps in planning does it impact? Developing personas is highly ...