Anyone who is a real techno-geek about this stuff knows that there are two primary types of ads you can run through Google: text ads on the search network, and display ads on the display network.

Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level ...

Google has announced some new updates to its Google Display Ads (GDA) network, providing more placement options for reaching audiences through Google’s broader web reach. First off, Google’s ...

More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

Which age groups are most likely to see on ads seen on Google's Display Network (GDN)? Are GDN ads viewed most on mobile devices or on desktop computers? Which e-commerce publishers are popular with ...

who headed Facebook’s advertising technology between 2009 and 2019, told a Virginia federal court that the social network ...

Currently, Google provides advertisers with partial visibility into where ads are placed-whether on search results, YouTube, ...