Are you a Meta-first advertiser who is eyeing Google Ads? Learn when, why, and how to diversify your PPC strategy for maximum ...

Meta is offering advertisers early access to ad system updates in return for integrating Google Analytics with their ad ...

Learn how to optimize Google Ads with Performance Max and enhance your advertising strategy for better results.

Earlier this year, we spotted a new type of Google Ads campaign option named Search Max. Well, now it was spotted again, the ...

For those still confused as to why Meta and Mark Zuckerberg suddenly became fans of Donald Trump straight after the U.S. election, this context might help. This week, Meta was among a range of tech ...

In the ever-changing landscape of App Store Optimization, one thing holds true: if you’re not constantly optimizing or testing creatives in the app stores, you risk leaving valuable installs on the ...