For example, an early Microsoft vision statement ... Don’t get lost in the pressure of perfect wording; a specific and unique vision statement is a good place to begin distinguishing your ...

It helps customers, employees, and investors get a clear vision of the company's top priorities. A good mission statement can also motivate employees and help them stay focused as well as reassure ...

Vision statements are your opportunity to look further into the future. Get out your crystal ball and try to think about where you want to be in five or ten years time. For example, let’s go back to ...

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Daniel Nathanson, Ph.D. from UCLA Anderson Graduate School of Business, focuses on the importance of a vision statement and how it can serve as a motivator for your business and a guideline for your ...