GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the ...

Global Marketing and Communications is located in downtown Evanston. Our integrated office fosters collaboration and synergy across our teams. We hope to see you soon. Do you have a big news ...

Global Marketing and Communications provides an integrative approach to marketing communications at Northwestern. We use data and insight to develop strategy, translate that into creative solutions, ...

General Motors Global Marketing Chief Joel Ewanick is no longer with the company. A press release issued by GM states that Ewanick had "elected to resign immediately," while a report by Automotive ...