Brands spend nominal sums on X ads to keep Elon Musk happy
Musk and X chief executive Linda Yaccarino have set a goal that aims to boost advertising revenues back to 2022 levels, ...
Mediaite on MSN3d
Fox News Sees Return in Blue Chip Advertisers Amid Post-Election Ratings Surge: Financial Times
While cable news typically sees viewers tune out following contentious national elections, Rupert Murdoch's flagship media ...
The Financial Times27d
US advertising group Stagwell plans M&A drive
US-listed advertising group Stagwell is aiming to ... Mark Penn, the firm’s founder and chief executive, told the Financial Times he wanted to increase group revenues to as much as $5bn, from ...
The Financial Times21d
Ad agency AMV BBDO faces claim over Mars ‘greenwashing’
A leading advertising agency is facing employment ... according to the filings seen by the Financial Times. One Mars television campaign that was broadcast carried the slogan “making chocolate ...