There was a lot more to Super Bowl LIX than football. Fashion also played a huge role, from expensive watches to standout suits.

Since Kendrick Lamar's Super Bowl performance on Sunday night, fans have been dying to know where he got his flared denim. The answer: Celine.

For the first time ever, the 2025 Super Bowl had its own red carpet on the way into the Superdome for the game between the Philadelphia Eagles and the Kansas City Chiefs. Along with a red carpet, the NFL recently hired the league's first-ever fashion editor, a stylist named Kyle Smith.

The halls of the Superdome have transformed into a fashion runway as players arrive in custom-tailored suits and designer tracksuits, while fans showcase colorful outfits, unique earrings, and sequin-studded team pride.