Your company probably has a social media presence. But if you're not incorporating social media into your customer marketing strategy, you could be missing out. After all, you've spent valuable time ...

Want more social media followers? Explore 15 practical tips and examples to grow your presence online and establish a strong ...

Your digital communications plan should set out specific digital objectives. EXAMPLE: If you are developing a social media strategy, your objective in your communications plan may be: Increase ...

For example, Patagonia’s largest audience ... But it may be more effective for your overall social media strategy to focus on far fewer. To find the right platforms for your brand, start with ...

For example, some users rely on social media for breaking news and mass media for in-depth coverage. Regardless of how social media fits into the communication plan, apply the same ground rules by ...

Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.