The Today Show is ramping things up for a new era, with the exit of Hoda Kotb on Friday ... The guests announced so far include Eva Longoria, Taraji P. Henson, Keke Palmer and Scarlett Johansson.

Hoda Kotb is happy with her choice to leave her ... impressive A-list stars like Scarlett Johansson, Taraji P. Henson, Eva Longoria, Keke Palmer, Michelle Buteau, Kelsea Ballerini, Kimberly ...

Hoda Kotb gave some support to her former cohost ... has so far included the likes of Scarlett Johansson, Keke Palmer, Eva Longoria, Ciara, and Wynonna Judd.