(Reuters) - French advertiser Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame, which it plans to wrap into its targeted marketing unit Epsilon, its ...

Publicis further said that Lotame will drive the APAC and EMEA expansion of Epsilon, continuing to work with publishers, data partners, and brands across the regions. “Lotame’s identity ...

Combination of Lotame and Epsilon’s identity and data will connect clients to over 90% of consumers worldwide through the Groupe’s CORE AI capability. Publicis Groupe [Euronext Paris ...