More specifically, it explores the effects of consumer advertising on potential employees, meaning the employees that a company wishes to attract and recruit. Attracting and keeping employees is ...

The internal marketing concept argues that the organisation's personnel are the first market of any company (George & Gronroos 1989; George 1990), the rationale being that employees are internal ...

Among top companies, e-commerce major Amazon India was pegged as the most ‘attractive employer brand.’ That was credited to the financial health, keeping up with technological developments and ...

and prior to that moved to the US from Ecuador to attend Georgetown University. We spoke to Felix to find out what it's really like to work for one of the world's top employers.

Microsoft has emerged as India's most 'attractive employer brand', followed by TCS and Amazon in the second and third place respectively, according to Randstad Employer Brand Research (REBR ...