What began as a strategy for retailers has quickly become a multi-industry movement. The world’s biggest retail media ...

Media companies are anticipating a stabilization in ad spending in 2025, along with potential growth for the platforms that ...

Marketing teams that are able to identify these intersections of social media, society and more will be able to anticipate ...

The days of selling vitamins door-to-door may have long ended, but as Alexander Graham Bell said: “When one door closes, ...

In today’s digital world, staying ahead of advertising trends is not just an option; it’s a necessity for your business’s growth and visibility. At GDM Las Vegas, we understand the power of digital ...

The astounding pace of retail media growth has taken over industry headlines in recent years.      And there’s still plenty ...

The need for addressability has been a rallying cry among advertisers for the past five years, as they search for targeting ...

Businesses are constantly searching for innovative strategies to boost their online presence and drive meaningful engagement.

Traditional TV viewership continues to decline at the same time that the third party cookies marketers have become reliant on to effectively target their digital campaigns are going by the wayside.

LEXINGTON, Ky.—The independent ad rep firm Viamedia has announced a deal to acquire LocalFactor, a Westport, ...

Alibaba Group, Adobe, Digital Realty Trust, Sunrun, and Rocket Companies are the five Digital Media stocks to watch today, according to MarketBeat’s stock screener tool. Digital media stocks refer to ...

XR, a global technology company, has formed a new partnership with Scope3, which aims to decarbonize media and advertising, to integrate advanced carbon emissions data directly into XR’s platform.