Customer journey-mapping is a process that helps you better understand ... A buyer persona might include detailed information about everyday habits, hobbies, level of education, and/or personal and ...

Marketing technology makes it possible to map the customer journey in far more detail than ever before. And a more accurate customer journey map can guide your marketing to be more strategic, better ...

We recently explored the influx of Chinese car brands into the UK market, and how dealer groups can start capitalising on the ...

Customer journey maps can’t fix all of these problems, but they do give businesses the opportunity to visualize the various touchpoints and experiences our customers pass through as they move ...