Skift Research’s latest report, Marketing Operations in the Travel Industry Benchmarks: Destinations, is the second of a series of B2B insight reports to help address these topics. In this ...

Destination marketing is becoming destination management.” Such is the reality in 2019 for destination marketing organizations (DMOs) around the world that for years measured success in numbers ...

Covid-19 is creating a make or break moment for destination marketing. With the vital flow of tourism traffic either interrupted or slowed by the pandemic, many destinations find themselves cut ...

Several destination marketing organizations (DMOs) are forgoing messages based on traditional demographic criteria in favor of campaigns that more directly appeal to travelers’ interests — in ...