In addition, 69% of CMOs say their companies now have a defined strategy for customer engagement. But just 10% say their companies are "excellent" at engaging customers, 59% rate their efforts as ...

Dwell Rate measures how successfully a digital ad captures user attention by quantifying the proportion of users who physically touch the ad. Dwell Time measures the length of user engagement with ads ...

second-screen experiences to complement live broadcasts is an optimal way for the home shopping network to increase customer engagement, and consequently, conversion rates. During the “Win in an ...