Over the next few decades, he capitalized on several innovations to set the treat apart, innovating a unique means of ...

Baseball player cards were often buried as prizes inside the boxes of candied peanuts and popcorn. Why Cracker Jack became a ...

Now, consumers can download the Blippar app and scan the sticker inside their Cracker Jack package to play one of four available mobile games or superimpose a picture of themselves on a baseball card ...

Cracker Jacks have long been synonymous with baseball, as in “Take Me Out to the Ballgame” and for treasured, small prizes hidden inside every box until fairly recent years.