5 Key Ways For B2B Brands To Use Video Marketing On LinkedIn
To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.
How To Activate Your Employees On LinkedIn—And Why It Matters
Social selling through LinkedIn can help sales teams work smarter, not harder, by prioritizing outreach to accounts that are ...
Marketing27d
How to Take a Demand Generation Approach to Content Marketing
but they mustn't shape your content marketing strategy. Only 12% of sales executives say Marketing-qualified leads (MQL) are essential, according to LinkedIn's The Art of Winning. Content marketing ...
Marketing4y
Three Easy Ways to Use LinkedIn Sales Navigator for Marketing
LinkedIn Sales Navigator isn't for marketing teams. It's in the name, right? Wrong: Sales Nav offers up a big opportunity for marketers to up their content and outbound games. Marketers, just as much ...
The Financial Express1mon
“We don’t want content to just go viral…” – LinkedIn’s Sachin Sharma on AI, Engagement, and B2B Marketing
By linking marketing spend to long-term revenue ... regardless of its nature. “On LinkedIn, any content that would obviously go viral is actually disincentivised. We don’t want people to ...
LinkedIn marketing boss Zara Easton on creating authentic connections with its audiences
The professional networking platform’s head of brand marketing for the UK tells Tim Healey about her career to date and shares her thoughts on what makes a great marketing team.