Wall Street Journal1y
What Burger King’s New Logo Says About Its Strategy
A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...
Business Insider5y
Burger King's CMO explains why the chain's uniforms look like its most famous menu item
The idea to center the brand's new look around the Whopper came from a logo redesign ... Whopper stripes with Burger King, which I think speaks for itself about our design." Now, the Whopper ...
Business Insider6y
Almost every major fast food chain uses red in their logo, why?
McDonald's. Arby's. Wendy's. Burger King. Jack in the Box. In-N-Out and more all use the color red heavily in their logos, why? The answer goes back thousands of years. Following is a transcript ...
The Anderson Independent-Mail3d
Fast food burger chain in Anderson reopens with new look, 'state-of-the-art design'
The interior has signature design elements such as the new ... The modern, eye-catching exterior features a large Burger King bun logo and a “Home of the Whopper” wall.
Burger King answers McDonald’s new restaurant format move
When McDonald's shared its CosMc restaurant concept, the target was clear. The new chain offered a menu built around drinks and snacks. It was clearly an effort for the chain to answer Starbucks (SBUX ...
Fast food burger chain in Anderson reopens with new look, 'state-of-the-art design'
Ribbon-cutting ceremony held in honor of the new Burger King Sizzle redesign at 303 Pearman Dairy Road on March 20.