A brand is more than what you sell. It's a blend of your business' values, aesthetic, and unique personality. Your brand is what connects you to customers—and keeps them coming back. Every time you ...

Logos aren’t just there to look pretty or to label your brand; they should be designed purposefully, with meaning behind each ...

Use the full-color version whenever possible. Use the knockout type version on dark backgrounds or images where the preferred logo lacks contrast. Use the one-color white version on dark backgrounds ...

All uses of CU Boulder logos and branding must comply with the official University of Colorado branding policy and the specific guidelines for student organization logos, typefaces and colors outlined ...

The UMass Lowell Branding Guide (pdf) has been created to ensure that all ... consistent and positive image of the university. Use the standard logo Must not be smaller than 1.5 inches wide Athletics ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...