Over the past year, America's top brands have made few improvements in how they use online branded communities to reach their customers, according to a report released today by ComBlu. Among some 219 ...

As the traditional institutions that once held society together fracture, marketing is filling the gap. “We don’t go to ...

This strategy, blending community, shopping and the experience economy, is called community commerce. The good news? 70.4% of brands already have an active community. However, simply having one is not ...

The study shows that while social media marketing activities can directly influence brand loyalty, this influence is most ...

Iris Americas’s Jill Smith, CEO shares the 3Rs of connecting to communities; reach, role and relevance, which she believes ...

As businesses expand beyond their hometown markets, maintaining an authentic connection to their local roots can become a challenge. Growth — especially on a national or global scale — often brings ...

Why so-called third spaces are as effective in influencing buying decisions as they are in creating connection.

Brands Inc., a leading global franchising company that owns restaurant brands including Johnny Rockets, Fatburger, Round Table Pizza, Twin Peaks, Fazoli’s, and 13 other concepts, is pleased to ...