Barnes & Noble plans to open at least 60 new stores in 2025. I visited the bookseller to see why it's thriving.
Barnes & Noble has leaned into the popularity of book-themed content on TikTok, also known as "BookTok." ...
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Barnes & Noble opening 60 bookstores this year
It's also an unlikely savior of America's largest brick-and-mortar book chain, Barnes & Noble. Barnes & Noble opened 57 stores in 2024 and plans to open at least 60 in 2025, thanks in part to a ...