In a 2024 deep dive with Google, we found that utilizing VCM led to a 56.28% increase in booking rates and a 68.88% increase ...

Absolut Vodka has produced over 2,000 variations of its 'bottle' ad since 1980, in the perfect advertising encapsulation of ...

Best Buy Ads, the big box tech retailer’s advertising arm, announced the launch of a new offering called Social+.

Social+ allows brands to extend their retail media campaigns to Meta's social platforms. The new capability reflects a ...

When Best Buy launches its new U.S. marketplace this summer, it won't just be expanding its product assortment—it'll be ...

For the next 48 hours only, get the top leaderboard ad on smdp.com for an entire month at the unbeatable price of just $499 (normally $1,200). Your ad will receive 100,000 ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff ...