Sephora, a leading specialty retailer in beauty announced partnership in the Milan location launch of a new 3D augmented reality mirror by ModiFace that simulates cosmetics on a user’s face ...

Mirror, mirror Rimmel describes Get the Look as the first augmented reality mirror. Users can turn their phone’s camera on themselves and, in an effect similar to Snapchat’s popular facial ...

Augmented reality is all about overlaying the digital ... placement while you shop for bathroom makeovers. Fancy a virtual mirror? Macy's AR mirrors allow you to "try on" outfits-used by 10% ...