With the streaming and e-commerce giant set to take over a significant package of NBA rights this fall, moves are afoot to ...

A new survey shows that the introduction of ads to Prime Video has hurt the streamer’s value in the eyes of some demographics ...

Amazon Ads’ head of live sports sales discussed NBA packages, upfront approach and “Thursday Night Football” takeaways.

The tech giant will add NBA and NASCAR rights this year, setting up to have premier live sports year-round, and it intends to ...

As much of ad sales milestone as 2024 was for Amazon's Prime Video, 2025 figures to be even bigger as NBA and WNBA games join ...

Amazon's share of the digital ad market continues to balloon: The ecommerce giant reported $17.28 billion in advertising ...

In an exclusive interview, Aruna Daryanani and Girish Prabhu open up on using AI to enhance the experience of advertisers' as ...

Amazon has increased its ad spending on Elon Musk's X platform in a reversal from its previous decision to remove ads over ...

While its ad segment’s rate of growth cooled in Q4 compared to the year-ago period, Amazon has successfully won over more non ...

The court concluded that the e-commerce giant told subscribers that it could alter or discontinue membership benefits at any ...

Amazon.com is facing a lawsuit alleging that it secretly tracks consumers' movements through their cellphones and sells the ...