The ad makers wanted the reindeer to be chewing on a carrot, and for Mayhem to come by and pull ... “Maybe our little thing with Allstate will turn into something bigger that pays a lot more ...

With them, he's Mayhem, the black-suited character featured in a host of commercials for the insurance company Allstate.

Mayhem, played by Dean Winters in Allstate ads, takes on the role of a GPS device, spitting out not-so-accurate directions to an unsuspecting driver. Mayhem causes chaos by screaming ...

Allstate has been doing video ads featuring actor Dean Winters portraying the Mayhem character for years, providing humorous insight into preventative home and auto care meanwhile promoting Allstate ...

For a generation that's grown up blocking or skipping ads, Twitter has a real-time engagement potential ... of something symbolic of the losing teams being destroyed by Allstate?s Mayhem character.

By 2010 low cost competitors had changed the conversation to cheap and easy – a compelling message. Since people shop less than two companies Allstate needed to deposition low cost competitors and ...