You're in the driver's seat, and that allows you to get all the benefits of owned media and incur none of the risks associated with putting all your eggs into the third-party data basket. The Benefits ...

What began as a strategy for retailers has quickly become a multi-industry movement. The world’s biggest retail media ...

"All that came was a bunch of invites to a bunch ... Ad-spending increases in diverse-owned media leveled off after a spike in 2021, according to the Association of National Advertisers's Alliance ...

Personal recommendations and branded websites are more trusted than paid advertising in all its forms, including digital ... People place more trust in "owned" media such as branded websites (58%) and ...