Emotional content tends to outperform rational content, says an infographic by USC Dornsife College. The graphic explains that "emotional response to an ad has far greater influence on a consumer's ...

Graphic sexual appeals grab attention but the advertising literature suggests that these messages are far from a “magic bullet.” Using a large national panel (N = 1,506), the current research ...

That's where this flowchart graphic from Choozle can help. Just start at the top and work your way through a few quick questions to determine, based on your campaign's goals, what approaches you ...

Graphic design is far more than aesthetics. It is a strategic tool that drives business success, strengthens branding, and ...