A form of direct mail in which an advertiser sends a letter to a potential customer Whether you send it out solo or as part of a direct-mail package, a sales letter can be one of your most ...

Starting your sales letter off in a similar fashion can be a good way to capture ... For more information, and to review samples of his work, visit Positive Response.

Sales letters are powerful selling tools. They give you a simple, direct way to generate sales leads and orders. But for many businesspeople, they present a daunting writing challenge and a host of ...