Although the MSRP for these cards range from $899.99 to $999.99, a reference GeForce RTX 5070 Ti card is actually supposed to sell for $750. More advanced cooling designs, a more uncommon colorway, or overclocking out of the box add to the cost, but even then, admittedly, these cards are still priced higher than AMD originally intended.

The GPU landscape has become difficult for gamers, with availability and pricing being of paramount concerns. Lurking in the shadows is another issue with a very small number of GPUs, mainly defective units,

Could pricing be turning a corner with the Blackwell generation - or at least with the RTX 5070? Hints in the UK and Japan suggest this might be the case.