Social media is inundated with Family Guy memes, and a particular one involving The Godfather resurfaces occasionally. Seth MacFarlane, creator and star of the long-running animated series, recently took to social media to explain the origins of the “it insists upon itself” meme that fans quote.

After a clip from a 2006 episode of Family Guy went viral, the show's creator and star Seth MacFarlane explained the origin of the famous joke in which Peter Griffin admits he didn't like The Godfather.

In a season 4 episiode of Family Guy, as a panic room begins filling up with water, Peter Griffin makes a death bed confession: He “did not care” for The Godfather. His family loses it and an inane argument about the iconic film ensues,

Even if you’ve never seen one of Family Guy‘s 400+ episodes, there’s a good chance you already know that Peter Griffin did not care for The Godfather. In fact, he’d go so far as to say that Francis Ford Coppola’s 1972 classic “insists upon itself.

Family Guy creator Seth MacFarlane has revealed the origins of one of the show's most famous lines – and it's not what we were expecting. Taking to Twitter, MacFarlane shared a clip from Family Guy that's become a meme.