BYU is both winning and carb-loading thanks to Cougars star Richie Saunders and his family connection to a potato empire.

BYU Cougars forward Richie Saunders ' latest NIL opportunity pays homage to a unique family story. In the 1950s, Saunders' ...

Napoleon Dynamite served tater tots on a plate instead of stuffing them in his pocket — and threw his Sweet 16 vote behind ...

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As BYU advances to the Sweet 16, Ore-Ida is going all in with a campaign that blends basketball history, family heritage, and ...

Richie Saunders, Tot King. BYU’s leading scorer has signed a sponsorship agreement with Ore-Ida, the frozen food company his ...

To celebrate BYU's Richie Saunders' amazing performance in the NCAA Tournament thus far, Ore-Ida is giving away free tots ...

Alabama basketball and BYU meet at Prudential Center to face off in the Sweet 16. Live updates, game highlights and how to ...

Alabama broke the 35-year-old March Madness record for 3-pointers with 25 and Mark Sears scored 30 of his 34 points on 3s in ...

Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for ...