Meta Platforms has signed a multi-year deal to become the first “official fan technology partner” of Ultimate Fighting Championship (UFC), whose CEO was elected to the Facebook parent’s board in January.

Meta and mixed martial arts league UFC reached a multimillion-dollar, multiple-year sponsorship deal that will span the tech company's portfolio, UFC told CNBC.

The UFC is stepping into a bold new chapter after announcing a major partnership with Meta, the tech giant behind Facebook, Instagram, and Threads. UFC CEO Dana White and Meta CEO Mark Zuckerberg, both vocal about their excitement for the deal,