North Carolina's RJ Davis and USC's JuJu Watkins lead all male and female NCAA athletes in NIL endorsements over the last 12 months.

USC’s JuJu Watkins is quickly becoming one of the most marketable names in women’s sports, and her latest deal with Fanatics is a major milestone for both her career and women’s athletics as ...

As college basketball hits the final stretch of the season, two players in both men's and women's competition, dominate name, image and likeness (NIL) deals.

They have won the title twice before, when they were lead by Cynthia Cooper who was the Juju Watkins of Souther California long before Juju or NIL existed.

(AP Photo/Jenny Kane) Southern California guard JuJu Watkins stands on the court during the second half against UNC Greensboro in the first round of the NCAA college basketball tournament Saturday, ...

Olivia Miles has also chosen to return to school in 2025-26, despite being eligible for the WNBA draft. This past season for ...

JuJu Watkins was riding high during a stellar sophomore season, leading USC to a No. 1 seed in the NCAA Tournament. But her dreams were dashed when she tore her ACL in the second round of March ...

USC Trojans star JuJu Watkins made her pride known after her teammate Kiki Iriafen's remarkable achievement in the 2025 WNBA ...