The IPL free ride may be over for the Indian cricket fans as JioHotstar is all set to introduce a hybrid subscription model.

The Indian Premier League (IPL), set to commence next month, will reportedly no longer be streamed for free. Instead, a new ...

Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen’s DAR – Digital Ad ...

As per a Reuters report, JioStar will only offer a limited portion of IPL matches for free, with users being allowed to watch ...

For years, digital advertising has been dominated by self-reported metrics from platforms like Meta, Google, and YouTube, ...

Market research agency Nielsen has collaborated with JioHotstar, the digital platform of the Reliance-Disney joint venture ...

IPL 2025 begins on March 22, but Indian cricket fans face disappointment as JioCinema and Hotstar’s merger leads to the end ...

JioStar partners with Nielsen to offer ad measurement tools for IPL 2025, enhancing transparency and campaign performance.

Following its recent merger, JioHotstar aims to provide actionable ad insights to advertisers ahead of Tata IPL 2025 through ...

According to the updated listing on Jio.com, the major Indian telecom operator is now offering a complimentary Jio Hotstar ...

Nielsen will build a data pipeline to measure ad performance on JioHotstar, helping advertisers optimise campaigns during ...