Jeff Bezos, Blue Origin and Amazon

Lagging SpaceX, Bezos’s Blue Origin brings in former Amazon execs to reinstitute a hard-charging culture
After years of delays in space launches and lagging behind its main competitor, Blue Origin founder Jeff Bezos is returning to the playbook that led Amazon to becoming one of the world’s biggest companies: a culture maniacally focused on results.
Jeff Bezos brings Amazon work culture to Blue Origin
Jeff Bezos has moved to introduce a tough Amazon-like approach to his rocket maker Blue Origin, as the world’s third-richest person seeks to revive a company that has lagged behind Elon Musk’s SpaceX.
Jeff Bezos' Blue Origin is flying Katy Perry, Lauren Sanchez, and 4 other women into space
Jeff Bezos’ Blue Origin announced its first all-female crew for its upcoming NS-31 mission, and pop-star Katy Perry is on the list.
Jeff Bezos’ Blue Origin to Fly Lauren Sánchez, Katy Perry and Gayle King to Space
Jeff Bezos is taking more celebrities—as well as his own partner—to the great beyond. Bezos’ Blue Origin said Thursday that its next space-tourism trip will include pop star Katy Perry and Gayle King,
Jeff Bezos injects tough Amazon culture into rocket maker Blue Origin
Jeff Bezos has moved to introduce a tough Amazon-like approach to his rocket maker Blue Origin, as the world’s third-richest person seeks to revive a company that has lagged behind Elon Musk’s SpaceX.
Jeff Bezos' Blue Origin has now flown more than 50 people into space
Jeff Bezos’ Blue Origin has hit a new milestone after sending six space tourists on a high-speed trip to the edge of space and back.
How Jeff Bezos is bringing 'Amazon' to his rocket company Blue Origin
Jeff Bezos is infusing Amazon's rigorous culture into Blue Origin to accelerate its progress and compete with SpaceX. Bezos has brought in Amazon executives and implemented longer working hours and ambitious goals.
Jeff Bezos’ fiancee, Lauren Sanchez, will lead female crew on Blue Origin’s next space trip
Blue Origin's next space trip features a crew that includes singer Katy Perry, TV host Gayle King and Lauren Sanchez, Jeff Bezos' fiancee.
Every Person Launched Into Space by Jeff Bezos’s Blue Origin
On Tuesday, (Feb. 25), Jeff Bezos ’s Blue Origin launched its 10th space tourism mission using its New Shepard rocket, sending six passengers into suborbital space. It was Blue Origin’s fourth crewed flight in the past 12 months and the second New Shepard launch this year following an uncrewed flight three weeks ago.
Jeff Bezos' fiancée Lauren Sánchez is headed to space alongside Gayle King and Katy Perry
Blue Origin's six-person all-women crew is set to take off to space this spring led by Lauren Sánchez, who is engaged to Jeff ...
Jeff Bezos to launch fiancée, Katy Perry and Gayle King into space
Blue Origin owner Jeff Bezos plans to launch an all-female crew into space that includes Katy Perry, Gayle King and his ...
Jeff Bezos is sending Katy Perry to space
Katy Perry will fly to space during Blue Origin’s next crewed mission, the Jeff Bezos-owned space company has announced. The ...