With TikTok's US future in limbo, Meta is sending creators exclusive content deals offering thousands of dollars in exchange for Instagram reels.

Meta is courting TikTok influencers hard, hoping to turn Instagram Reels into the go-to place for short-form video in the United States. Digital Music News first reported on Meta’s cash incentives last week—now Business Insider has seen the contracts.

Meta is ramping up efforts to draw top TikTok influencers to Instagram with enticing offers for exclusive content.

A new report claims that Instagram is offering content creators $50,000 or more to leave TikTok and post on Reels instead.

The battle for dominance in short-form video content is intensifying, with social media giants competing for creators and audiences alike. As TikTok faces an uncertain future in the U.S., its main rival,