The hiring of the Instacart exec indicates that OpenAI's roadmap will involve more structured, productized offerings rather than just API access.

Simo, already a board member at OpenAI, will transition out of Instacart over the next few months and join the AI company full-time as Application CEO.

The woman behind Instacart’s successful IPO, Fidji Simo, is joining OpenAI’s C-suite. On Wednesday, OpenAI CEO Sam Altman announced Simo’s new role as CEO of applications. She will report directly to him after transitioning out of her current role at Instacart later this year.