Duo’, the Duolingo mascot known for his guilt-tripping ways to get people to learn new languages, is dead. He was 3,025 years old. His death was confirmed by the language learning company’s social media accounts on Tuesday.

This is one of the weirder promotions done by an app in recent months. The company even made a video showing Duo being killed by a Cybertruck.

Duo was fatally hit by a Tesla Cybertruck, the language-learning company announced this week. The snarky owl has been the face of Duolingo for over a decade. Why his sudden demise, and what's next?