Patek Philippe’s Buzzy New Cubitus Line Is Not Radically New—and That’s the Whole Point
CEO Thierry Stern followed a simple ethos is creating the new model: “Take the best of what you know and improve it.” ...
How the Patek Philippe Cubitus Polarized the Watch World—and Won
But in the modern connected world, the Cubitus created—in what felt like a nanosecond—more than its fair share of collective ...
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The Polarizing Patek Philippe Cubitus Has Already Sold at an Online Auction for $112,500
In what should come as a surprise to absolutely no one, a Patek Philippe Cubitus has already landed on the secondary market-a ...
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UPDATED: Patek Philippe Cubitus watches flip for $50,000 profit
Patek Philippe’s square Cubitus collection is less than a month old, but authorised dealers are receiving allocations, ...
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Want a Patek Cubitus? This Similar Watch Came First and Only Costs Around $1,000
If you like the look of the new Cubitus but aren't a Patek Philippe VIP with $40,000+ to spare, then you ought to look at the ...
Patek Philippe Debuts a New Sporty Watch Design
The angular Cubitus is now the new face of Patek Philippe’s sports watches, marking the end of an era in which the ...
Zlatan Ibrahimović Wears the Most Talked-About Watch in the World
A watch lover, Ibrahimović counts all sorts of classics in his collection, from the Rolex “Rainbow” Daytona, the Patek ...
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Patek Philippe’s Buzzy New Cubitus Line Is Not Radically New—and That’s the Whole Point
None of this seems to have stopped demand for the Cubitus, and it didn’t take long for seasoned collectors to start bragging about receiving their orders. Among the first was American rapper N.O ...